PRESS RELEASE: Ocean Optics New Logo Follows Announcement of Brand Restructuring Featuring the Iconic Brand of Compact Spectrometers
Orlando, Florida, USA – (March 28, 2023) – Ocean Optics has introduced a new logo as part of the recent relaunch of its iconic brand of compact spectrometers.
Ocean Optics was relaunched earlier this year as one of the industry-leading photonics brands.
Inspired by enduring elements of the company’s legacy logo and design features, the new Ocean Optics logo comprises bold strokes representing rays of light, in the company’s iconic nautilus shape. This graphic combines the presence of light with a spiral contour that occurs throughout nature, emblematic of Ocean Optics’ mission to discover, refine and deliver novel approaches to solving various problems using spectroscopy and optical sensing technologies.
The new Ocean Optics logo represents yet another dimension of a brand synonymous with leadership in compact spectroscopy. The company remains firmly committed to the ideals that make the Ocean Optics name continue to resonate with our customers.
More than three decades ago, Ocean Optics released the “world’s first miniature spectrometer,” ushering in a new way of utilizing and thinking about spectroscopy. As our customers’ needs have evolved, Ocean Optics has embraced new ways of innovating, collaborating and problem-solving.
Today, Ocean Optics spectrometers are used worldwide by industrial engineers, developers and OEM suppliers, and researchers for lab work, field research, instrument development and process monitoring. With the ongoing introduction of new spectrometers for UV, visible, Raman and NIR applications underscoring the company’s history of innovation, Ocean Optics continues to collaborate with customers on the important measurement challenges of the day.
For nearly four decades, the company has discovered, refined, and delivered novel approaches to solving problems with spectroscopy, deploying more than 500,000 spectrometers at universities, government labs, field operations and Fortune 500 companies worldwide.
# # #
About Ocean Optics
Ocean Optics, a pioneer in miniature fiber optic spectroscopy, has been delivering cutting-edge optical sensing solutions across diverse industries for over 30 years. High-performance spectrometers, photonics systems, software, and accessories provide precise and reliable measurements for applications in research, quality control, and process monitoring. This versatile technology supports sectors including semiconductor, biomedical, environmental, and industrial markets, with a strong focus on innovation and excellence to empower customers in achieving optimal results and driving advancements in their fields.